I redesigned the Banana Boat sunscreen bottle about three years ago, and decided to redesign my redesign as an endcap to my Communication Design education at Elon University.
Through working with different packaging design, color schemes and typography, the goal of this project is to increase the perceived value of Banana Boat sunscreen on the shelf.
Through comparing competing sunscreen brands, and their designs, alongside trending aesthetics, this redesign shows an elevated image for Banana Boat that is attractive to my target audience of individuals in their 20s to late 30s.
